INTRODUCTION

This document tells you how we at The Summery Umbrella, LLC use your data when you use our website, interact with us, and buy our goods or services.

This policy also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data.

This Privacy and Data Protection Policy was last updated on May 2nd, 2022, and can be edited without prior notice. This document is compliant with the most recent privacy regulations.

For more questions regarding the contents of this policy, feel free to contact LZ@thesummeryumbrella.com.

WHAT AND WHO IS THE SUMMERY UMBRELLA?

The Summery Umbrella is a shop and personal blog that is represented by Linda “LZ” Zahora-Cathcart and related platforms including FloDesk and social networks (Instagram, Facebook, and Pinterest). None of the resources managed and presented by The Summery Umbrella are intended for children, and we do not knowingly collect any data relating to children.

The Summery Umbrella, LLC is the data controller responsible for handling any personal data carried through thesummeryumbrella.com. Any data carried through other platforms, like FloDesk, Facebook, Instagram, or Pinterest is the responsibility of the relative platform.

WHAT DATA DO WE COLLECT?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about our wonderful customers and visitors to The Summery Umbrella website. This personal data falls into these categories:

Identity Data includes title, first name, last name, username or similar identifier, and an encrypted version of your login/password. If you interact with us through social media, this may include your social media user name.

Contact Data includes billing address, delivery address, email address, and telephone numbers.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Profile Data includes your username and password, purchases or orders made by you, preferences, feedback, and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).

Technical Data includes internet protocol (IP) address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products, and services.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

HOW IS YOUR PERSONAL DATA COLLECTED? 

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity and Contact details by filling in forms or by corresponding with us by post, phone, email, or through chat or social media.

This includes the personal data you provide when you:

• sign up to receive The Summery Umbrella newsletters;
• make inquiries or request information be sent to you;
• create an account on our website;
• order our products or services;
• engage with us on social media;
• enter a competition, promotion, or survey;
• contact customer services; or
• leave comments or reviews on our products or services.

Automated technologies or interactions. As you interact with us, including via the thesummeryumbrella.com website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We may also collect Tracking Data when you use our website, or when you click on one of our adverts (including those shown on third-party websites).

Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:

Technical Data and/or Tracking Data from analytics providers, advertising networks, and search information providers;

Contact and Transaction Data from providers of payment and fraud prevention services;

Identity and Contact Data from data partners; and

Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

HOW WE USE YOUR DATA

Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that’s a contract.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening as part of the check-out process.

Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent at any time.

ADVERTISING, MARKETING, AND YOUR COMMUNICATION PREFERENCES

We may use your Identity, Contact, Technical, Tracking, Usage, and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you and tell you about them.

We normally carry out direct marketing via email or email newsletter blasts.

On our website, we always try hard to make it really clear what we are doing and what communications you will be sent, whether it’s you deciding to sign up to our Newsletter or as part of creating an account or the purchase journey – and you have a right at any time to change your mind and say no thank you and opt-out. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication.

We work with ConvertKit to send out our blasts, so we strongly advise you to review their data protection policy.

Our partner for getting tracking data is Google Analytics. In particular, we use cookies to collect anonymous tracking data. We also use cookies for our checkout process, this helps products to remain in your cart throughout the process as well as it keeps you logged into your account.

COOKIES

Cookies help thesummeryumbrella.com work better and provide lots of help in the background to make the process of being a thesummeryumbrella.com customer a lot easier. You’d miss a lot of these things if they were gone – like it being easy to log in and move from page to page, and things staying in your cart while you go off and look at other pages.

Other cookies collect information about how visitors use thesummeryumbrella.com, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used to improve how thesummeryumbrella.com works.

When you use thesummeryumbrella.com, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It’s important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

DISCLOSURES OF YOUR PERSONAL DATA

We will not share or disclose any of your personal data with no other third party except government, regulators, and law enforcement should this data be requested through written documents.

PAYMENT INFORMATION

The Summery Umbrella uses third-party payment processors Stripe and PayPal to process payments made for products and services via the thesummeryumbrella.com. All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards and your billing information (which is only used by these payment processors for the purpose of performing fraud protection) is encrypted before being communicated to them. Subject to the below exceptions, your credit card details are communicated directly from your browser to these payment processors – The Summery Umbrella never sees your full Permanent Account Number (PAN).

For PayPal, we only store the tokens required to identify the transaction with PayPal, issue refunds, and identify transactions made using PayPal.

DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications (for example, the ability to sign in with Facebook). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. Third-party plugins we use that may use your information:

• AKISMET: We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

DATA RETENTION

We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

YOUR LEGAL RIGHTS

If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

• The right to be informed – that’s an obligation on us to inform you how we use your personal data (and that’s what we’re doing that in this privacy policy);
• The right of access – that’s a right to make what’s known as a ‘data subject access request’ for a copy of the personal data we hold about you;
• The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
• The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
• The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
• The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
• The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
• Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.

If you wish to exercise any of the rights set out above, please contact us. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

OTHER DISCLOSURES

The Summery Umbrella accepts forms of cash advertising, sponsorship, paid insertions, or other forms of compensation.

The Summery Umbrella abides by word-of-mouth marketing standards. We believe in honesty in relationships, opinions, and identities. The compensation received may influence the advertising content, topics, or posts made on thesummeryumbrella.com. That content, advertising space, or post will be clearly identified as paid or sponsored content.

Linda “LZ” Zahora-Cathcart of The Summery Umbrella is compensated to provide opinions on products, services, websites, and various other topics. Even though Linda “LZ” Zahora-Cathcart of The Summery Umbrella receives compensation for posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely our own unless otherwise noted. Any product claim, statistic, quote, or other representation about a product or service should be verified with the manufacturer, provider, or party in question.

The Summery Umbrella does not contain any content which might present a conflict of interest.

The Summery Umbrella contains advice, recipes, and project tutorials based on the personal experience of Linda “LZ” Zahora-Cathcart. Occasionally, we also have contributors who write for our blog. You are reading and following advice from The Summery Umbrella, LLC at your own risk. Always use safety precautions. You should read and follow the manufacturer’s directions for the products and tools you use.

We are disclosing this in accordance with the US Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

AMAZON DISCLOSURE

The Summery Umbrella, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. When someone clicks on these links and makes a purchase from Amazon, we receive a small commission at no additional cost to the buyer.

HOW TO CONTACT US

If you have any questions about our disclosures or policies please feel free to contact us through our contact form.

CHANGES TO THIS POLICY

The General Data Protection Regulation is new and the ICO is still issuing guidance about how businesses should follow it. Please check in and read this page every now and then. Thank you for your time.

Mediavine Programmatic Advertising (Ver 1.0)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at https://www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit Opt Out – NAI: Network Advertising Initiative. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at YourAdChoices.com | AppChoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please click here.