• About
  • Blog
  • Work With Me
    • Contact
    • Disclosure & Privacy Policy
  • Shop My Products
    • Shop Policies
    • Cart
    • Facebook
    • Instagram
    • Pinterest
    • Twitter

LZ Cathcart

Custom designs, hand lettering and illustrations.

  • Art Portfolio
    • Animal Illustrations
    • Floral Illustrations
    • Food Illustrations
    • Seasonal Illustrations
    • Surface Pattern Designs
  • DIY
    • SVG Projects
    • Videos
  • Decorating
  • Recipes

Lifestyle

What’s in a Creative Business Name?

This post may include affiliate links. If you purchase something through the link, I may receive a small commission at no extra charge to you. Please read my disclosure policy for more details.

Tweet
Pin
Share
0 Shares

This post does include one affiliate link, but I can absolutely without a doubt promise it is merely for your convenience! Scout’s honor. Please click here to read my full disclosure policy.

I get asked at a bare minimum once a week how I came up with the name—The Summery Umbrella.

I’m confident often to admit (and realize as well) that it is a little unusual, a very random, and absolutely 100% screams MY name. Why? Mainly because I consider myself to be a little bit of an oddity.

If you ask either one of my parents they will tell you that I’ve always been like this, and I’ve always had to do things my very own way. In other words, it might take me a little bit longer to figure it out, but gosh darn it, I was going to do it with my own unique spin on it as well.

Hmm… I wonder where my mini-me (aka. Miss Ava Joy) gets it from?!

So, if you must know, coming up with my creative business name took a lot of work, but I loved every minute of it! I’m such a name freak-a-zoid, and I truly enjoyed scanning through countless pages on the Internet and random books around the house looking for truly unique phrases and adjectives.

I probably wrote down hundreds of my favorites. I wish I still had the paper to show you some of the options.

I’m quite positive that a few of them were borderline loopy!

Anyways, as the old merchant on Aladdin said… perhaps you would like to hear the tale?

How it came to be..

The Summery Umbrella name actually came about because it is a direct reflection of myself, and believe it or not, it’s kind of a deep personal and emotional connection that I don’t think I even grasped when it was originally created.

It’s definitely hard to talk about your emotions, and especially if you’re an introvert! Typically, I box them up, shove them in a corner, and pretend that they don’t even exist.

I would rather not think about them because they sometimes hurt. Past, present, and even future ones at times.

For the longest time I just ran from them…

However, when I decided to face the skeletons in my closet that’s when I was finally able to accept myself for who I truly am, and what I am capable of doing with my life.

It’s also about the same time I met my husband. I was finally confident enough to accept my flaws and find true love.

I no longer chastised myself for who I wasn’t, but rather focused on my strengths.

So, when I think of happy memories, laughter, yummy desserts, and carefree days… I remember the summers when I lived in Indiana, I reflect on the gorgeous days of my time in Tampa, and also the warmth of the sun on my face while thanking my lucky stars that I am alive and healthy.

What’s in a Creative Business Name?

For me, summery is a word of positive thinking, and leading a life that is full of can do’s instead cannot’s.

However, you can’t have the light without the dark, and for some reason the rain has always been a comforting sound and sight for me.

On the same hand though, the rain can be dreary and just plain ol’ wet and yucky–you know, to be technical and all. ;)

The umbrella, in mind at least, is kind of a way to “fix” the rain. You can’t make it go away, but it’ll allow you to get to where you need to go even in the darkest and rainiest and negative of times.

And that my friends… is how I knew that The Summery Umbrella would be the perfect fit for my business.

It’s personal, it’s interesting, and heaven’s to Betsy I knew there was no way anybody else would have the same name ;)

A little deep… yes. But I think that’s why I’m able to stay so passionate and work as hard as I do for my business to work, and keep pushing forward to ensure that I do everything I can to ensure that it succeeds.

Now, if I haven’t scared you off yet, and YOU would like to come up with your own creative business name, or you’re currently in the process and struggling. Below you will find a great worksheet that I created to help you figure out what resonates with you and your business goals.

Don’t be scared to write down whatever pops into your head! You never know which words could lead you towards your “dream name”.

 

{Download for FREE!}

What's in a Creative Business Name? Find out how YOU too can find the best name for your business, and the story behind mine!

Enjoy and best of luck :)

What's in a Creative Business Name? Find out how YOU too can find the best name for your business, and the story behind mine!


2 Comments

About LZ Cathcart

LZ is an artist who loves creating illustrations, custom hand lettering and patterns for gifts, home decor, fabric, and wallpaper. She is also the creative mind behind The Summery Umbrella where she shows you how to make handmade signs, various DIY projects and gorgeous home decor.

When she’s not dreaming up new projects and designs you can typically find her drinking her fair share of coffee, hanging out with her super handy husband and her sweet and sassy daughter. They all have a hard time sitting sit so this family is constantly on the go!

Join my mailing list

« DIY Rustic Birdbath
13 DIY Outdoor Projects »

Comments

  1. Leah says

    May 3, 2016 at 11:09 pm

    I always enjoy hearing the story behind people’s business names, so this was a very delightful read. I love knowing how The Summery Umbrella was born. Thank you for sharing this :)

    Reply
    • LZ Cathcart says

      May 10, 2016 at 7:57 pm

      Hi Leah! I love names, and I have to admit that is so fascinating to see how everyone gets their own business (or children!) names. Thank you so much for stopping in :)

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hi! I'm LZ, and welcome to my humble abode! Don't be shy. Come on in! This is my happy place where I share my life, creativity as well as my quirky and country sense of humor on a daily basis. So, grab yourself a tall glass of something yummy, and let me introduce you to my realm. :)

I want to find…

Join my mailing list!

Featured On

Let’s be Social!

Instagram post 2146880000859596640_182012641 I'm a little late for Day 3 of #30daysadobefresco but that's ok. Better late than never, right? ⁣ .⁣ .⁣ .⁣ #lzcathcart #thesummeryumbrella #doitfortheprocess #illustration #natureartist #ipadartist #createeveryday
Instagram post 2144015539319934467_182012641 A new app (for drawing and painting enthusiasts) called Adobe Fresco was just released, and I decided to give it a whirl. Let me just start off by saying that I'm a huge Procreate fan, but this app is absolutely amazing!! Its live watercolor brush feature is stunning. Anyways, long story short, I decided to do a 30 Day Challenge so I can learn this app inside and out. Join me too with the hashtag # 30daysadobefresco ⁣ See ya soon!! ⁣ .⁣ .⁣ .⁣ #lzcathcart #thesummeryumbrella #doitfortheprocess #illustration #natureartist #ipadartist #createeveryday
Instagram post 2116993434548946606_182012641 Well, hello fall! Who has their fall decor out?! I have to admit... mine's been out for a few weeks now. Since fall has always been my favorite season I try to get the most of out of it with my home decor! Bring on the gorgeous shades of pumpkin oranges, rusty reds, and sunset yellows. ⁣ .⁣ .⁣ .⁣ #falldecor #pumpkins #farmhousestyle #sunflower
Instagram post 2116439366310917528_182012641 Does this design look familiar? If you follow my blog you probably remember that I used it in black (for the tulips) on my fireplace mantle tutorial. Now, with this color scheme it looks fantastic as a bedspread! Which is your favorite?⁣ .⁣ .⁣ .⁣ .⁣ #lzcathcart #surfacepatterndesign #illustratorart #flowerillustration⁣ #art_we_inspire #artist #enjoytheprocess #showyourwork #showyourart #createeveryday #watercolorart #gardening #flowergardens #flowergardening #gardener #homegarden #flowerinspiration #color_n_nature #coloraddict #gardeninspiration #tulippattern
Follow on Instagram

Copyright © 2019 · LZ Cathcart of The Summery Umbrella, LLC